Why HCPs are losing trust in pharma marketing

Series 6: episode 5

Tune in to a new episode of the GOLD podcast as hosts Isabel and Jade discuss a timely topic for the pharmaceutical industry: how to build trust with healthcare professionals.

With a recent survey showing that 80% of HCPs don't trust the content the industry produces for them, the team look at the story behind the statistic. They explore where the problems lie and how the industry can improve for the benefit of its customers.

GOLD also hears from Rob Verheul, CEO, Graphite Digital, the company behind the report, who shares his takeaways from the research. These include the importance of data accuracy, the value of a good customer experience, top tips for building trust and more.

Additional resources

If you’re interested in learning more about the topic areas discussed in this episode, check out the following content:

• Graphite Digital's report: Trust: The key factor in HCP engagement?

• Conquering generational differences in HCP marketing

• Meeting customer needs in medical affairs

• Getting to grips with customer experience

• Last week's podcast: Time to trade in the traditional marketing model?