Season 02: episode 02
In the second episode of the new series, GOLD speaks with Wayne Best, Chief Creative Officer, VMLY&R, about his ‘I Will Always Be Me’ project for patients with motor neurone disease, and his top tips for pharma companies that want to design their own creative campaigns.
In addition, GOLD’s very own Assistant Editor Isabel O’Brien shares her insights on the pharmaceutical supply chain and its vulnerabilities, drawing on the infographic published in the latest issue of GOLD. In this deep dive, Isabel explores the main vulnerabilities within the supply chain, what steps companies can take to mitigate risks, and what the supply chain of the future could look like.
A little more on GOLD's guest...
Wayne Best joined VMLY&R in 2019 as Chief Creative Officer, overseeing his team in their New York office and acting as global creative lead on Dell Technologies. He has an extensive portfolio of design work, spanning from creations with Verizon to Virgin Mobile, his most recent venture focusing on the ‘I Will Always Be Me’ project in collaboration with the Motor Neurone Disease Foundation, Dell Technologies and Intel Corporation.
If you’re interested in learning more about the topic areas discussed in this episode, check out the following content:
The latest issue of GOLD, including the blockchain feature mentioned.
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