Words by GOLD newsdesk
The Association of the British Pharmaceutical Industry (ABPI) has been awarded PIF TICK trusted healthcare information creator status by the Patient Information Forum, in recognition of its commitment to providing clear, accurate information for patients and the public.
To be awarded the PIF TICK, the ABPI’s health information production processes were scrutinised against 10 key criteria. These include producing information that meets an identified need, ensuring patient involvement in content development and the presence of feedback loops and measurement mechanisms.
Commenting on the news, Colette Goldrick, Director of Strategic Partnerships, ABPI, said: “Clear communication is important for every organisation and on every subject, but particularly so in health. With so much misinformation out there, it’s important that the PIF TICK accreditation is there to help the public identify reliable and easy to understand sources of health information.”
The ABPI joins around 70 other pharmaceutical, health and patient organisations that have received the accreditation, including the pharma company MSD and the charity Cancer Research UK.