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June 2020

This issue delves into the challenges that are impacting pharma during the COVID-19 pandemic, with insight from industry thought leaders.

Topics include:

  • Virtual events   

  • RWE in marketing 

  • Digital therapeutics     

  • The future of medical affairs   

  • An insightful and inspiring interview with Kristian Hart-Hansen, CEO, LEO Innovation Lab

April 2020

This issue tackles some of pharma’s current challenges and provides thought provoking content, with insight from industry thought leaders. Topics include:

 

  • Marrying digital and traditional marketing  

  • Drug launch

  • Storytelling in marketing    

  • Patient loneliness  

  • Powerful insight from Iskra Reic, Executive Vice President, Europe and Canada, AstraZeneca

February 2020

This issue explores an array of industry-wide challenges and focusses, with insights from thought leaders from the pharmaceutical industry. Topics include:

 

  • Climate change 

  • Global marketing

  • Retaining recruits    

  • Gender parity  

  • Thought-provoking insights from Dr Terri L. Phillips, Vice President and Head Global Medical Affairs, Merz

November 2019

This issue includes a wealth of thought-provoking content and insights from thought leaders in the pharmaceutical industry. Topics include:

 

  • Patient happiness

  • Blockchain marketing

  • Precision medicine

  • Clinical trial recruitment

  • Stimulating insights from Isabelle Bocher-Pianka, Chief Patient Affairs, Global Medical Affairs, Ipsen

August 2019

This issue delivers a host of stimulating content, providing insight from thought leaders in the pharma industry. Some of the topics covered:

 

  • Creative marketing to do good 

  • Leadership in medical affairs 

  • Marketing to Generation Z   

  • A new approach to UX 

  • Engaging insight from Dr Michael Devoy, Chief Medical Officer and Head of Medical Affairs and Pharmacovigilance, Bayer

May 2019

This issue brings thought-provoking and challenging content, with insight and opinions from top leaders in the pharma industry. Some of the topics we tackle are:

 

  • Preventative healthcare

  • Mastering the omni-channel experience

  • Carer centricity

  • Unifying the medical affairs function

  • The fascinating outlook of  Kris Sterkens, Company Group Chairman, Janssen, EMEA

February 2019

This issue brings you coverage from some leading pharmaceutical events, and the abundance of topics covered within its pages will ensure leading industry insight on topics such as:

 

  • Digital Opinion Leaders

  • The launch of Speciality Medicines

  • Leadership in Medical Affairs

  • An intuitive and thought-provoking interview with Victoria Elegant, VP and Region Head Medical, Amgen JAPAC

November 2018

This issue brings you more words from thought-leaders and award-winning journalists, and provides insight into some of the hottest topics in pharma including:

 

  • Patient collaboration

  • Mastering the digital experience

  • Fighting fake medicines

  • An inspiring interview with Lode Dewulf, Chief Patient Officer, Servier

September 2018

This issue brings you more thought-provoking and challenging content, with insight and opinions from award-winning journalists and thought leaders. Some topics include:

 

  • Marketing to a sceptical generation

  • Measuring the value in medical affairs

  • The top selling drugs and projected figures

  • An engaging interview with Gitte Aabo, President and CEO, LEO Pharma

June 2018

Our first issue brings you the current trends and challenges of the pharma industry, from thought leaders and top industry journalists. Here are some of the topics we tackle:

 

  • Patient centricity

  • Tech disruption

  • The alignment of medical affairs and marketing

  • The largest M&As from the last 7 years

  • A thought-provoking interview with Ulrich Betz, VP of Innovation, Merck KGaA

YOU MIGHT ALSO LIKE.. 

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Creating Brand Loyalty with RWE 

Standing out is critical in the drug landscape and RWE could be the answer. We explore how Tesla used RWE to differentiate itself in the saturated car market and what pharma can learn from this. 

Medical Affairs

Is Medical Affairs Fit for the Future? 

As digital solutions take over the industry, what can medical affairs do to ensure it remains a pillar of pharma? The answer lies with an enhanced digital skillset and customer-centric strategies. 

Patients 

Building a Future with Digital Therapeutics 

Digital therapeutics enable patients to reclaim autonomy and give physicians the opportunity to track their patients’ progress from a distance: a solution that has proved invaluable during

the pandemic. 

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Copyright © 2018 European Medical Group LTD. All rights reserved. Copyright © 2018 European Medical Group LTD. All rights reserved. Gold & EMG-Health is for informational purposes and should not be considered medical advice, diagnosis or treatment recommendation.

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