Jun 254 minPutting Virtual on Trial Words by Kirstie Turner Virtual clinical trials are being adopted as an answer to the imposed limitations of lockdown measures brought on...
Jun 255 minReaching the Virtual SummitWords by Kirstie Turner Events around the world were brought to a grounding halt in 2020 when the COVID-19 pandemic forced us into lockdow...
Jun 253 minChief Digital Officers: The Pioneers of Cultural ChangeWords by Michaila Byrne Among the most impressive of civilisations in history are, without doubt, the ancient Egyptians and Greeks. Altho...
Jun 253 minCalling Checkmate on Meaningless Social MediaWords by Kirstie Turner The pharmaceutical industry is dabbling in the game of social media, and while it is no secret that they need to ...
Jun 252 minSpoonful of Healthcare AppsIn this new era of healthcare, mobile apps are becoming an increasingly savvy way of improving patient outcomes. Pharmaceutical companies...
Jun 253 minBuilding a Future with Digital TherapeuticsWords by Michaila Byrne From the hype of 3D glasses to the Wii Fit craze, the technology market is swarming with fleeting fads and short-...
Apr 304 minHuman Connections in the Digital WorldWords by Kirstie Turner The future of marketing is sure to be digital, with increased investment in the innovation of marketing technique...
Feb 273 minHey Siri, Can I Trust You with My Health?Words by Isabel O’Brien The first smart watch was unveiled in Austria in 1777: a gadget that was wound by the motion of its wearer’s step...
Nov 28, 20194 minMarketing Forecast: Cloudy with A Chance of AIWords by Michaila Byrne As artificial intelligence continues to prove itself an invaluable tool for pharma, this article explores how AI ...
Nov 28, 20194 minBuild Your Ad Campaign with BlockchainWords by Isabel O’Brien Blockchain holds great potential for the pharmaceutical industry, particularly as a platform for programmatic adv...
Nov 28, 20193 minPharma: The Social ButterflyWords by Kirstie Turner The internet is a jungle, tangled and overgrown, dense with information overload. Among the unkempt chaos lies so...
Nov 28, 20193 minAgility to Stay RelevantWords by Isabel O’Brien The digital world has accelerated out of the starting blocks and it is time for the pharmaceutical industry to si...
Aug 29, 20194 minTalk of the Town: The Earfluence of the PodcastWords by Louise Rogers Word of the podcast is spreading: not in whispers, but what can only be described as sonic waves of the highest ma...
Aug 29, 20193 minWith Big Data Comes Big ResponsibilityWords by Louise Rogers Not only does data never sleep, it operates in complete overdrive. Google alone processes >40,000 searches every s...
Aug 29, 20193 minLights, Pharma, ActionWords by Kirstie Turner Pharma has taken a seat in the director’s chair and they are ready to make their mark on the silver screen. The C...
May 30, 20194 min<Growth Hacking> Pharma </Get Cracking>Words by Louise Rogers A growth hacker – “a person whose true north is growth. Everything they do is scrutinised by its potential impact ...
May 30, 20194 minLifting the Curtain on Patient DataWords by Kirstie Turner In the internet’s Emerald City that is social media, it is all too easy to be enticed into sharing our personal d...
May 30, 20194 minChannelling Pharma’s Inner OmniA cry from industry stakeholders for an integrated customer experience resonates as technology continues to incorporate itself into every...
May 30, 20193 minGene Therapies Dial for a System RebootWords by James Coker “The technology shift in cell and gene therapy is happening in front of our faces, and it’s going to be the biggest ...
May 30, 20193 minThe Digital Dawn of a New RepWords by Louise Rogers “Why are we still calling it ‘the sales rep’?”, questions Dirk Abeel, Global Director, Medical Sales, Rickitt Ben...
