Words by Isabel O’Brien While the pandemic has placed pressure and strain on all members of society, it has had a profound and lesser...

Words by Cheyenne Eugene Over recent decades, there has been a deficit of drug development within maternal health, as well as a lack of...

Interview with Jennifer Cain Birkmose (Vice President, Global Head of Patient Access and Community Engagement, Sobi), and Valeria...

Words by Michaila Byrne If at any point during lockdown you were forced to cut your own hair, bake your own bread, or host your own Zoom...

Words by Isabel O’Brien The patient experience is paramount for the pharmaceutical industry, but for too long the buck has stopped at...

Words by Kirstie Turner The ideology that ‘you get out what you put in’ springs to mind when considering the pharmaceutical industry’s...

Words by Isabel O’Brien On 24th April 1924, the Radio News, a magazine for amateur radio enthusiasts, published an intriguing cover story...

Words by Kirstie Turner The zebras in Sub-Saharan Africa and the native oxpecker birds have one thing in common: an innate desire to...

Words by Michaila Byrne Achieving equal and accurate representation in clinical trials has long been a challenge for the pharmaceutical...

Words by Kirstie Turner In recent years, mental health awareness has increased exponentially, but the hard fact remains that, globally,...

Words by Kirstie Turner When considering the vast challenge of medication adherence, the proverb ‘you can lead a horse to water, but you...

Words by Michaila Byrne Through the process of trying to find answers, they become highly educated, and set increasingly high...

Words by Michaila Byrne From the hype of 3D glasses to the Wii Fit craze, the technology market is swarming with fleeting fads and...

Words by Kirstie Turner In pharma’s bid to achieve the ultimate award of ‘Most Patient-Centric’, medical affairs has been cast in the...

Words by Michaila Byrne At one point in time, our world’s most valuable commodity was oil. Fast forward to the digital age and that...

Words by Michaila Byrne The solemnly sworn pledge taken by pharmaceutical companies to share their clinical trial data has resounded...

Words by Isabel O’Brien Loneliness will impact each of us throughout our lifetimes, for both fleeting and more lingering durations....

Words by Isabel O’Brien Young people today have a well-documented, bolstered interest in their own well-being compared with the...

Words by Isabel O’Brien The first smart watch was unveiled in Austria in 1777: a gadget that was wound by the motion of its wearer’s...

Words by Isabel O’Brien Adoption and adherence inertia are barriers to the pharmaceutical industry’s objectives, but could behavioural...