Words by Kirstie Turner In pharma’s bid to achieve the ultimate award of ‘Most Patient-Centric’, medical affairs has been cast in the leading role, utilising...

Words by Michaila Byrne At one point in time, our world’s most valuable commodity was oil. Fast forward to the digital age and that accolade is held by data....

Words by Michaila Byrne The solemnly sworn pledge taken by pharmaceutical companies to share their clinical trial data has resounded throughout the industry ...

Words by Isabel O’Brien Loneliness will impact each of us throughout our lifetimes, for both fleeting and more lingering durations. Whilst you may feel lonel...

Words by Isabel O’Brien Young people today have a well-documented, bolstered interest in their own well-being compared with the generations that have precede...

Words by Isabel O’Brien The first smart watch was unveiled in Austria in 1777: a gadget that was wound by the motion of its wearer’s steps. A week of good ti...

Words by Isabel O’Brien Adoption and adherence inertia are barriers to the pharmaceutical industry’s objectives, but could behavioural science be set to crea...

Words by Kirstie Turner Globally, 5 billion people have access to medication, leaving 2 billion, predominantly in the developing world, who do not. As a chal...

Words by Michaila Byrne Not only does the very idea of a medicine being created by patients undermine our abiding belief in the traditional drug development ...

Words by Kirstie Turner Happiness has been shown to work in conjunction with medications to improve the road to recovery for patients. Despite this, the impo...

Words by Kirstie Turner Low medication adherence brings with it a complex array of challenges for the pharmaceutical industry. Several companies are developi...

Words by James Coker Successfully co-creating services and products with patients has felt like drinking from the holy grail for the pharmaceutical industry ...

Words by James Coker “Patient recruitment and retention remain the biggest challenges in clinical studies”, comments Gail Adinamis, CEO, GlobalCare Clinical ...

Words by James Coker With one in five people worldwide believed to be living with a form of disability, often as a consequence of disease, it is becoming inc...

Words by James Coker The rise of the internet has placed knowledge at people’s fingertips in a way that is unique to the entirety of human history. Yet, with...

Words by James Coker Patient centricity is a principle well and truly embedded in pharma and is surely the industry’s raison d’être; to not proceed with this...

Words by Louise Rogers In the 1985 blockbuster, 17-year-old Californian teenager Marty McFly is accidently sent back to 1955 in the time machine his friend D...

Words by Kirstie Turner In the internet’s Emerald City that is social media, it is all too easy to be enticed into sharing our personal details without a sec...

Words by Katie Earl The world as we know it is full of chatter; young people everywhere are crying out to be heard using a multitude of channels that as litt...

Words by James Coker The increasing focus on patient centricity in recent years has ensured pharmaceutical companies are far more in sync with the issues tha...