How can medical affairs target their content more effectively through the use of omnichannel?

How is the data revolution going to impact the marketing and medical functions?

How has the pharmaceutical industry learned to better harness real-world data insights?

What insights can medical affairs obtain through partnerships with external organisations?

What is it like to switch from medicine to MA and is an influx on the horizon following COVID-19?

What value can the increasingly influential Digital Opinion Leaders (DOLs) bring to medical affairs?

Why is neurology a unique and challenging area for medical affairs professionals?

Words by Michaila Byrne The primary goal of medical affairs is customer centricity. With the help of artificial intelligence, teams can...

Words by Cheyenne Eugene 5 years ago, the Sunshine Rule dawned in the UK. The regulation swept away the clouds that cast shade over the...

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Words by Michaila Byrne Spring Awakening’ is a Tony award-winning play-turned-Broadway-rock-musical which tells the story of a group of...

Words by Michaila Byrne Muhammad Ali, Marlon Brando, and Achilles: all traditional archetypes of masculinity who, despite their seemingly...

Words by Isabel O’Brien With data analytics enhancing opportunities to monitor drugs post-approval, the real-word evidence capabilities...

Words by Michaila Byrne In the century since Alexander Fleming’s eureka moment, antibiotics have reigned as one of mankind’s proudest...

Words by Isabel O’Brien The transition from one period to another can bring about a spell of reflection, much like watching the...

Words by Kirstie Turner When considering the vast challenge of medication adherence, the proverb ‘you can lead a horse to water, but you...

Words by Michaila Byrne Through the process of trying to find answers, they become highly educated, and set increasingly high...