Words by Michaila Byrne The primary goal of medical affairs is customer centricity. With the help of artificial intelligence, teams can...

Words by Cheyenne Eugene 5 years ago, the Sunshine Rule dawned in the UK. The regulation swept away the clouds that cast shade over the...

Words by Isabel O’Brien As the roll-out of COVID-19 vaccines progresses across the globe, the inevitable challenge of fraud and...

Words by Isabel O’Brien With each new President beckons a new political chapter; a period distinctly different from the one that preceded...

Words by Isabel O’Brien COVID-19 has highlighted existing problems and inequities in society, namely revealing a pandemic of another...

Words by Isabel O’Brien Precision medicine could transform the standard of care from a one-size-fits-all approach into more precise and...

Words by Michaila Byrne Spring Awakening’ is a Tony award-winning play-turned-Broadway-rock-musical which tells the story of a group of...

Words by Michaila Byrne Muhammad Ali, Marlon Brando, and Achilles: all traditional archetypes of masculinity who, despite their seemingly...

Words by Isabel O’Brien With data analytics enhancing opportunities to monitor drugs post-approval, the real-word evidence capabilities...

Words by Michaila Byrne In the century since Alexander Fleming’s eureka moment, antibiotics have reigned as one of mankind’s proudest...

Words by Isabel O’Brien The transition from one period to another can bring about a spell of reflection, much like watching the...

Words by Kirstie Turner When considering the vast challenge of medication adherence, the proverb ‘you can lead a horse to water, but you...

Words by Michaila Byrne Through the process of trying to find answers, they become highly educated, and set increasingly high...

Words by Michaila Byrne If the horse meat scandal of 2013 taught us anything, it was that consumers have a right to know exactly what...

Words by Isabel O’Brien Measuring the impact of medical affairs is less straightforward than it is for R&D or commercial, but in order to...

Words by Kirstie Turner Medical affairs has established itself as a key department in pharmaceutical companies, largely for the...

Words by Michaila Byrne As Wittgenstein so eloquently put it: ‘words enable us to make pictures of facts.’ Even with the very best of...

Words by Michaila Byrne The most successful duos have one critical quality in common – whether it is Sherlock and Watson, Roald Dahl and...

Words by James Coker Modesty is almost universally seen as a virtue, but taken too far can prevent credit being given where it is due and...

Words by Kirstie Turner In pharma’s bid to achieve the ultimate award of ‘Most Patient-Centric’, medical affairs has been cast in the...