Words by Isabel O’Brien The Atlantic Ocean divides two English speaking nations, but if these two land masses came together, old coastlines would become hard...

Words by Michaila Byrne Over the past two centuries, the landscape of pharmaceutical marketing has transformed almost beyond recognition. We reflect on the p...

Words by Isabel O’Brien Adoption and adherence inertia are barriers to the pharmaceutical industry’s objectives, but could behavioural science be set to crea...

Words by Michaila Byrne As artificial intelligence continues to prove itself an invaluable tool for pharma, this article explores how AI can streamline marke...

Words by Isabel O’Brien Blockchain holds great potential for the pharmaceutical industry, particularly as a platform for programmatic advertising, which woul...

Words by Kirstie Turner The internet is a jungle, tangled and overgrown, dense with information overload. Among the unkempt chaos lies social media: a treasu...

Words by Isabel O’Brien The digital world has accelerated out of the starting blocks and it is time for the pharmaceutical industry to sign up to the race. W...

Words by Louise Rogers For marketers, generation change represents a time of mixed emotions: old certainties disappear as new windows of opportunity open. As...

Words by Kirstie Turner Pharma is seeing a host of ground-breaking innovations, with companies developing new technologies that are changing patients’ lives ...

Words by Louise Rogers Word of the podcast is spreading: not in whispers, but what can only be described as sonic waves of the highest magnitude. The human v...

Words by Kirstie Turner Pharma has taken a seat in the director’s chair and they are ready to make their mark on the silver screen. The Cannes Lions sessions...

Words by James Coker “The last 10 years have seen enormous growth within the design industry. We now have UX, UI, and service design. And all of that culmina...

Words by James Coker The rise of the internet has placed knowledge at people’s fingertips in a way that is unique to the entirety of human history. Yet, with...

Words by Louise Rogers A growth hacker – “a person whose true north is growth. Everything they do is scrutinised by its potential impact on scalable growth.”...

A cry from industry stakeholders for an integrated customer experience resonates as technology continues to incorporate itself into every part of daily life....

Words by Louise Rogers Social media is an engulfing phenomenon and shows no signs of losing its appetite. With 2.9 billion people predicted to use a social n...

Across the pharmaceutical industry, the likelihood of developing a product, receiving approval, and then achieving commercial success is currently 3...

Words by Saskia Pronk Despite ‘going digital’, most marketing plans still rely heavily on in-person rep visits to drive engagement. Part of the reason for th...

Words by Saskia Pronk “We are getting more and more restricted access to HCPs”, warns Hannelore Grams, AbbVie’s Global Director Multichannel, Strategy & Exec...

Words by Louise Rogers Visualise stressing over your symposium speakers and slides, to then only find a room sparsely filled with HCPs. And what about the ma...