Jun 253 minMatchmaking Medical and CommercialWords by Michaila Byrne The most successful duos have one critical quality in common – whether it is Sherlock and Watson, Roald Dahl and ...
Jun 253 minCreating Brand Loyalty with RWEWords by Isabel O’Brien The USP of RWE is difficult to pin down: in which aisle of the super-pharma-mart would it be best suited? You cou...
Jun 253 minCalling Checkmate on Meaningless Social MediaWords by Kirstie Turner The pharmaceutical industry is dabbling in the game of social media, and while it is no secret that they need to ...
Apr 303 minThe Social LeaderWords by Isabel O’Brien Pharmaceutical companies have embraced the corporate social media account, but many lack the personal touch of a ...
Apr 304 minHuman Connections in the Digital WorldWords by Kirstie Turner The future of marketing is sure to be digital, with increased investment in the innovation of marketing technique...
Apr 304 minWriting Raconteurs into Pharma’s StoryWords by Kirstie Turner Storytelling is a powerful marketing tool that can engage an emotional response from the audience, and consequent...
Apr 303 minPharma the PhilanthropistWords by James Coker Modesty is almost universally seen as a virtue, but taken too far can prevent credit being given where it is due and...
Apr 303 minIntegrating Wellness into TreatmentsWords by Isabel O’Brien Young people today have a well-documented, bolstered interest in their own well-being compared with the generatio...
Feb 273 minCatering Campaigns to Local Markets Words by Isabel O’Brien The Atlantic Ocean divides two English speaking nations, but if these two land masses came together, old coastlin...
Feb 274 minThe History of Pharma MarketingWords by Michaila Byrne Over the past two centuries, the landscape of pharmaceutical marketing has transformed almost beyond recognition....
Feb 273 minHow to Save Lives, and not Alienate PeopleWords by Isabel O’Brien Adoption and adherence inertia are barriers to the pharmaceutical industry’s objectives, but could behavioural sc...
Nov 28, 20194 minMarketing Forecast: Cloudy with A Chance of AIWords by Michaila Byrne As artificial intelligence continues to prove itself an invaluable tool for pharma, this article explores how AI ...
Nov 28, 20194 minBuild Your Ad Campaign with BlockchainWords by Isabel O’Brien Blockchain holds great potential for the pharmaceutical industry, particularly as a platform for programmatic adv...
Nov 28, 20193 minPharma: The Social ButterflyWords by Kirstie Turner The internet is a jungle, tangled and overgrown, dense with information overload. Among the unkempt chaos lies so...
Nov 28, 20193 minAgility to Stay RelevantWords by Isabel O’Brien The digital world has accelerated out of the starting blocks and it is time for the pharmaceutical industry to si...
Aug 29, 20194 minWhy Gen Z are Ignoring your Content, and How to Change ThatWords by Louise Rogers For marketers, generation change represents a time of mixed emotions: old certainties disappear as new windows of ...
Aug 29, 20194 minCreativity For Good | Creativity For GrowthWords by Kirstie Turner Pharma is seeing a host of ground-breaking innovations, with companies developing new technologies that are chang...
Aug 29, 20194 minTalk of the Town: The Earfluence of the PodcastWords by Louise Rogers Word of the podcast is spreading: not in whispers, but what can only be described as sonic waves of the highest ma...
Aug 29, 20193 minLights, Pharma, ActionWords by Kirstie Turner Pharma has taken a seat in the director’s chair and they are ready to make their mark on the silver screen. The C...
Aug 29, 20193 minDesigning a New Approach to UXWords by James Coker “The last 10 years have seen enormous growth within the design industry. We now have UX, UI, and service design. And...
