Shreeram Aradhye
to talk about Medical Affairs
and lorem ipsom et lorteum
Shreeram Aradhye
to talk about Medical Affairs
and lorem ipsom et lorteum
NEW ISSUE OF GOLD
OUT NOW!
Explore the new issue of GOLD now! From championing science over the noise of misinformation to cracking down on counterfeit vaccines, this issue is brimming with inspiring thought leadership that considers the past year in the pharmaceutical industry and beyond.
Catalysts of Pharma
Bill Sibold, Executive Vice President and Head, Sanofi Genzyme
We hear from Bill Sibold, Executive Vice President and Head, Sanofi Genzyme, who shares his passion for the industry, addressing healthcare disparities, and the changing face of pharma.
Feature Article
Antidotes to
an Infodemic
With the democratisation of information comes the proliferation of misinformation. The industry must protect public health by quelling fears around vaccines and reclaiming healthcare narratives.
Editors' Picks
Medical Affairs
Fraud, Fakery, and Counterfeit Vaccines
Accompanying vaccine success is the risk of fraud; an inevitable trend that has blighted healthcare for decades. The industry must prevent, educate, and protect the public from vaccine fraudsters.
Patients
The Evolving Patient Advocacy Landscape
The collaboration between patient advocacy groups and pharmaceutical companies is evolving. In this roundtable, two thoughts leaders discuss how to drive true value in these vital partnerships.
Marketing
Disease Awareness at
a Distance
While social distancing forced campaigns to be paused or pulled, pharmaceutical agencies and their clients enthusiastically adopted remote solutions so disease messaging could continue and prosper.
Infographic
The Growing Market of Biotechnology
Explore the growing market of biotechnology, looking at its history, the biggest players, and future projections…
WE MET WITH...
Cannes Lions, 2019
Daniel Carucci
Global Medical Director, McCann Health
Daniel discusses the challenge of vaccine hesitancy and the campaign he co-created to meet this challenge: The Immunity Charm.
Cannes Lions, 2019
Andrea Palmer
President, Publicis Health Media
Andrea talks about the new generation of HCP and how the pharma industry can meet the changing consumer expectations, as well as her own career and leadership success.
Cannes Lions, 2019
Susan Manber
Chief Strategy Officer, Digitas Health
Susan delves into ‘The Big See’, a campaign she launched with the goal of earlier detection for skin cancer, along with discussing her personal experience of skin cancer detection and her motivations.
Cannes Lions, 2019