Catalysts of Pharma
DR MICHAEL DEVOY
We speak to the Chief Medical Officer and Head of Medical Affairs and Pharmacovigilance, Bayer, who shares his passion for helping the patient voice to be heard, as well as discussing how medical affairs has evolved over his career.
Feature Article
CREATIVITY FOR GOOD,
CREATIVITY FOR GROWTH
Experience the explosion of creativity happening in pharma, as marketing campaigns prove that doing good and growing as a brand can truly go hand-in-hand.
Editors' Picks
Marketing
Talk of the Town: The Earfluence of the Podcast
How can the industry tune in and press play on the hugely popular marketing opportunity presented by podcasts?
Human Resources
Pharma’s Internal Duty of Care
Conversations around mental health are finally taking place – are pharma committing to their duty of care for employees’ mental wellbeing?
Patient Centricity
A Declaration of Independent Living
Pharma must take an active role in creating innovative solutions to help the disabled community to live more independently.
WE MET WITH...
Cannes Lions, 2019
Daniel Carucci
Global Medical Director, McCann Health
Daniel discusses the challenge of vaccine hesitancy and the campaign he co-created to meet this challenge: The Immunity Charm.
Cannes Lions, 2019
Andrea Palmer
President, Publicis Health Media
Andrea talks about the new generation of HCP and how the pharma industry can meet the changing consumer expectations, as well as her own career and leadership success.
Cannes Lions, 2019
Susan Manber
Chief Strategy Officer, Digitas Health
Susan delves into ‘The Big See’, a campaign she launched with the goal of earlier detection for skin cancer, along with discussing her personal experience of skin cancer detection and her motivations.
Cannes Lions, 2019