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NEW ISSUE OF GOLD 

OUT NOW! 

Delve into the new issue of GOLD! From the reality of the metaverse to considering how pharma can restore routine vaccination rates, this issue of GOLD considers the latest trends, triumphs and tribulations of the pharmaceutical industry.  

 

Catalyst of pharma 

Davidek Herron

Davidek Herron, Global Head of Digital, Roche, talks to GOLD about his passion for technology, myths around digital transformation and his former life as a professional basketball player.  

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Cover feature

The reality of
the metaverse 

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The metaverse is a new virtual world, but is it worth the hype for the pharma industry? GOLD explores the reality of the metaverse: the good, the bad and the uncertainties.

 
 

Editor's Picks

Tech/Digital

Digitisation: moving
past paperless
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What can pharmaceutical companies do to take their digital transformation to the next level and overhaul their internal processes to be fully digitised?

International

Pharma in…
South Africa
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GOLD ventures to Africa to explore why South Africa is a ‘pharmerging’ country to watch and what role the nation is likely to play in the future of global pharmaceuticals. 

Marketing

Time to turn
to TikTok?
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What are the benefits of TikTok for pharma marketing campaigns, and how can a move onto this popular platform be executed successfully?

 

Infographic

Improving R&D
pipeline projections

Explore how the pharmaceutical industry’s R&D productivity is
steadily improving…

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WE TALK TO...

GOLD Podcast

Claire Gillis
International CEO, WPP Health Practice
We sit down with Claire Gillis, who discusses how the communications role can transform patient outcomes.
 

GOLD Podcast

Pierre Bourdage
Global Head Biopharmaceuticals, Sandoz
Pierre Bourdage provides insight into the state and future of the biosimilars market and discusses how to adapt to ‘the new normal'.

GOLD Podcast

Mircea Cubillos
Vice President Hematology EMEA, Commercial Strategy Lead, Janssen
Mircea Cubillos discusses progression in oncology during COVID-19, and cultivating healthy habits during lockdown.

GOLD Podcast

Dr Steve Ingham
Performance Scientist and Consultant
Dr Steve Ingham, Olympic Performance Scientist and Specialist speaks about adapting to setbacks and being resilient.

For more pharma news visit 

EMG-Health 

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