Catalyst of pharma
Davidek Herron, Global Head of Digital, Roche, talks to GOLD about his passion for technology, myths around digital transformation and his former life as a professional basketball player.
The reality of
The metaverse is a new virtual world, but is it worth the hype for the pharma industry? GOLD explores the reality of the metaverse: the good, the bad and the uncertainties.
What can pharmaceutical companies do to take their digital transformation to the next level and overhaul their internal processes to be fully digitised?
GOLD ventures to Africa to explore why South Africa is a ‘pharmerging’ country to watch and what role the nation is likely to play in the future of global pharmaceuticals.
Time to turn
What are the benefits of TikTok for pharma marketing campaigns, and how can a move onto this popular platform be executed successfully?
Explore how the pharmaceutical industry’s R&D productivity is
WE TALK TO...
International CEO, WPP Health Practice
We sit down with Claire Gillis, who discusses how the communications role can transform patient outcomes.
Global Head Biopharmaceuticals, Sandoz
Pierre Bourdage provides insight into the state and future of the biosimilars market and discusses how to adapt to ‘the new normal'.
Vice President Hematology EMEA, Commercial Strategy Lead, Janssen
Mircea Cubillos discusses progression in oncology during COVID-19, and cultivating healthy habits during lockdown.