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Dive into the new issue of GOLD! From showcasing the partnerships that have turned competitors into allies, to the potential of RWE for maximising drug potential, our latest issue explores how the pharmaceutical industry is combating the ongoing challenges presented by the pandemic.

Catalysts of Pharma 

Mace Rothenberg

We hear from the Chief Medical Officer, Pfizer, about his sustained passion for advancing the field of oncology, as well as the importance of diverse representation in clinical trials.

Feature Article

Uniting Competitors, Creating Allies

During COVID-19, relationships between many pharma companies have evolved from once unwavering competitors into fierce allies; how can pharma create and sustain these partnerships?

Editors' Picks


Picking the Perfect Campaign Star

Recruiting a celebrity advocate can be a game changer for healthcare campaigns. We examine the crucial selection process for the right spokesperson in OTC and disease awareness campaigns.

Medical Affairs

The Fight Against
the Superbugs

Antimicrobial resistance poses a global threat to public health. What role can medical affairs play in raising awareness around AMR and how can the industry be incentivised to curb and combat it?


Leadership in
a Crisis

In our roundtable, Ester Banque, Steven Baert, and Asad Mohsin Ali share the lessons they’ve learnt about leadership whilst navigating the pandemic and looking after their teams and patients.


A Decade of Innovation

Take a look back at a revolutionary decade of innovation in pharma…

GOLD 12 Infographic.jpg


Cannes Lions, 2019

Daniel Carucci

Global Medical Director, McCann Health

Daniel discusses the challenge of vaccine hesitancy and the campaign he co-created to meet this challenge: The Immunity Charm.

Cannes Lions, 2019 

Andrea Palmer

President, Publicis Health Media

Andrea talks about the new generation of HCP and how the pharma industry can meet the changing consumer expectations, as well as her own career and leadership success.

Cannes Lions, 2019

Susan Manber

Chief Strategy Officer, Digitas Health 

Susan delves into ‘The Big See’, a campaign she launched with the goal of earlier detection for skin cancer, along with discussing her personal experience of skin cancer detection and her motivations.

Cannes Lions, 2019

Sam Glassenberg

Founder and CEO, Level Ex

Sam shares how Level Ex are educating doctors through the medium of video games and explores the relationship between gaming and health. 

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Copyright © 2018 European Medical Group LTD. All rights reserved. Copyright © 2018 European Medical Group LTD. All rights reserved. Gold & EMG-Health is for informational purposes and should not be considered medical advice, diagnosis or treatment recommendation.

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