Catalysts of Pharma
KRISTIAN HART-HANSEN
We speak to the CEO, LEO Innovation Lab, who discusses patient happiness, how AI can be used to relieve pressure on doctors, and the lessons he has learnt from being a leader.
Feature Article
REACHING THE
VIRTUAL SUMMIT
The COVID-19 pandemic brought events around the world to a grounding halt earlier this year, but the pharmaceutical industry has been agile and adaptable, utilising the power of virtual events.
Editors' Picks
Medical Affairs
The Metrics of
Medical Affairs
The key to demonstrating value lies in metrics, but this is proving challenging for medical affairs. It is time to start measuring the impact of MA’s work on tangible business outcomes.
Tech/Digital
Putting Virtual
on Trial
Virtual clinical trials offer a unique solution to the lockdown measures of COVID-19. We are seeing a plethora of benefits to this method, such as improved patient diversity and drop-out rates.
Tech/Digital
Chief Digital Officers:
The Pioneers of
Cultural Change
Chief Digital Officers are leading pharma into the digital age, ensuring that the industry can overcome its aversion to change and embrace a more collaborative, digital culture.
Infographic
The History of Vaccines
Journey through the history
of vaccines…
WE MET WITH...
Cannes Lions, 2019
Daniel Carucci
Global Medical Director, McCann Health
Daniel discusses the challenge of vaccine hesitancy and the campaign he co-created to meet this challenge: The Immunity Charm.
Cannes Lions, 2019
Andrea Palmer
President, Publicis Health Media
Andrea talks about the new generation of HCP and how the pharma industry can meet the changing consumer expectations, as well as her own career and leadership success.
Cannes Lions, 2019
Susan Manber
Chief Strategy Officer, Digitas Health
Susan delves into ‘The Big See’, a campaign she launched with the goal of earlier detection for skin cancer, along with discussing her personal experience of skin cancer detection and her motivations.
Cannes Lions, 2019