Catalysts of Pharma
ISABELLE BOCHER-PIANKA
We hear from the Chief Patient Affairs Officer, Global Medical Affairs, Ipsen, who shares her passion for championing the patient voice, as well as the opportunity for pharma to be educated by patients.
Feature Article
THE HEALTH AND
HAPPINESS SYNERGY
There is a stigma surrounding the importance of happiness in healthcare; but a sprinkling of joy could be the missing ingredient in the recipe for recovery.
Editors' Picks
Marketing
Marketing Forecast: Cloudy with a Chance of AI
Through utilising the predicative capabilities of AI, marketing budgets and their campaigns can be streamlined for more accuracy and focus, targeted in the right places and at the right times.
Medical Affairs
Destination: The Precision Era
For pharma to successfully enter a new era of precision treatments, there must be substantial input from medical affairs. What skills and knowledge do MA need to succeed in this space?
Patients
Creating the Patient-Centered Trial
Recruitment and retention in clinical trials is proving difficult for pharma: it is time for R&D teams to embrace a flexible, patient-centered approach to the design of clinical studies.
WE MET WITH...
Cannes Lions, 2019
Daniel Carucci
Global Medical Director, McCann Health
Daniel discusses the challenge of vaccine hesitancy and the campaign he co-created to meet this challenge: The Immunity Charm.
Cannes Lions, 2019
Andrea Palmer
President, Publicis Health Media
Andrea talks about the new generation of HCP and how the pharma industry can meet the changing consumer expectations, as well as her own career and leadership success.
Cannes Lions, 2019
Susan Manber
Chief Strategy Officer, Digitas Health
Susan delves into ‘The Big See’, a campaign she launched with the goal of earlier detection for skin cancer, along with discussing her personal experience of skin cancer detection and her motivations.
Cannes Lions, 2019