NEW ISSUE OF GOLD
OUT NOW!
Dive into the new issue of GOLD! From showcasing the partnerships that have turned competitors into allies, to the potential of RWE for maximising drug potential, our latest issue explores how the pharmaceutical industry is combating the ongoing challenges presented by the pandemic.
Catalysts of Pharma
Mace Rothenberg
We hear from the Chief Medical Officer, Pfizer, about his sustained passion for advancing the field of oncology, as well as the importance of diverse representation in clinical trials.
Feature Article
Uniting Competitors, Creating Allies
During COVID-19, relationships between many pharma companies have evolved from once unwavering competitors into fierce allies; how can pharma create and sustain these partnerships?
Editors' Picks
Marketing
Picking the Perfect Campaign Star
Recruiting a celebrity advocate can be a game changer for healthcare campaigns. We examine the crucial selection process for the right spokesperson in OTC and disease awareness campaigns.
Medical Affairs
The Fight Against
the Superbugs
Antimicrobial resistance poses a global threat to public health. What role can medical affairs play in raising awareness around AMR and how can the industry be incentivised to curb and combat it?
People
Leadership in
a Crisis
In our roundtable, Ester Banque, Steven Baert, and Asad Mohsin Ali share the lessons they’ve learnt about leadership whilst navigating the pandemic and looking after their teams and patients.
Infographic
A Decade of Innovation
Take a look back at a revolutionary decade of innovation in pharma…
WE MET WITH...
Cannes Lions, 2019
Daniel Carucci
Global Medical Director, McCann Health
Daniel discusses the challenge of vaccine hesitancy and the campaign he co-created to meet this challenge: The Immunity Charm.
Cannes Lions, 2019
Andrea Palmer
President, Publicis Health Media
Andrea talks about the new generation of HCP and how the pharma industry can meet the changing consumer expectations, as well as her own career and leadership success.
Cannes Lions, 2019
Susan Manber
Chief Strategy Officer, Digitas Health
Susan delves into ‘The Big See’, a campaign she launched with the goal of earlier detection for skin cancer, along with discussing her personal experience of skin cancer detection and her motivations.
Cannes Lions, 2019