Catalysts of Pharma
DR TERRI L. PHILLIPS
We talk to the Vice President and Head Global Medical Affairs, Merz, who shares her passion for championing women in the workplace and her insight into the changing world of medical affairs.
Feature Article
GRAVITATING TOWARDS PLANET CENTRICITY
Climate change is a deadly opponent, and no matter how hard it tries, planet earth cannot fight back alone. It is time for the pharmaceutical industry to invest in planet centricity.
Editors' Picks
Medical Affairs
A Unanimous Verdict for Biosimilars
Biosimilars have the ability to reduce the price of expensive drugs. Can medical affairs ensure that this opportunity to widen access to some of the most effective treatments is not wasted?
Patients
Access to Medicine: Mission Possible
The complex challenge of access to medicine is intensified in hard-to-reach and developing countries. Pharmaceutical companies must come together to improve access to medicine across the globe.
Marketing
The History of Pharma Marketing
We look at how pharma marketing has changed over the years, from the unregulated practices of its origins to the highly regulated, complex industry that it is today.
WE MET WITH...
Cannes Lions, 2019
Daniel Carucci
Global Medical Director, McCann Health
Daniel discusses the challenge of vaccine hesitancy and the campaign he co-created to meet this challenge: The Immunity Charm.
Cannes Lions, 2019
Andrea Palmer
President, Publicis Health Media
Andrea talks about the new generation of HCP and how the pharma industry can meet the changing consumer expectations, as well as her own career and leadership success.
Cannes Lions, 2019
Susan Manber
Chief Strategy Officer, Digitas Health
Susan delves into ‘The Big See’, a campaign she launched with the goal of earlier detection for skin cancer, along with discussing her personal experience of skin cancer detection and her motivations.
Cannes Lions, 2019