NEW ISSUE OF GOLD
OUT NOW!
Delve into the new issue of GOLD now! From the influx of creativity brought on to help fight the pandemic, to the evolving role of Chief Marketing Officers in the pharmaceutical industry, this issue showcases the stimulating insight shared by thought leaders who spoke at Cannes Lions Live 2020.
Catalysts of Pharma
Francesca Wuttke
We hear from the Chief Digital Officer, Almirall, about using innovation to improve treatments for patients, the digital transformation at Almirall, and the evolution of her impressive career.
Feature Article
Awakening Creativity to Combat the Crisis
Amidst the COVID-19 lockdown, creativity is shining through and bringing a little light to these challenging times. Marketers are channelling this and creating campaigns with a positive purpose.
Editors' Picks
Tech/Digital
Launching the Future of Technology in 3…2…1…
A combination of pioneering technology and inspired thinking can help drive pharma forward in its mission to achieve patient centricity.
International
The Rise
of India
India’s pharmaceutical industry has asserted itself as a leading producer of vaccines and generics, ahead of the curve in both accessibility and affordability.
Medical Affairs
A New Track for
Scientific Exchange
COVID-19 has forced medical affairs to repurpose medical education as an online experience. We explore the power of virtual tools, from webinars to online discussion platforms.
Infographic
The Growing Pharmaceutical Workforce
Delve into predictions for the future pharmaceutical workforce…
WE MET WITH...
Cannes Lions, 2019
Daniel Carucci
Global Medical Director, McCann Health
Daniel discusses the challenge of vaccine hesitancy and the campaign he co-created to meet this challenge: The Immunity Charm.
Cannes Lions, 2019
Andrea Palmer
President, Publicis Health Media
Andrea talks about the new generation of HCP and how the pharma industry can meet the changing consumer expectations, as well as her own career and leadership success.
Cannes Lions, 2019
Susan Manber
Chief Strategy Officer, Digitas Health
Susan delves into ‘The Big See’, a campaign she launched with the goal of earlier detection for skin cancer, along with discussing her personal experience of skin cancer detection and her motivations.
Cannes Lions, 2019