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Catalysts of Pharma 


We hear from the Chief Patient Affairs Officer, Global Medical Affairs, Ipsen, who shares her passion for championing the patient voice, as well as the opportunity for pharma to be educated by patients.

Feature Article



There is a stigma surrounding the importance of happiness in healthcare; but a sprinkling of joy could be the missing ingredient in the recipe for recovery.

Editors' Picks


Marketing Forecast: Cloudy with a Chance of AI

Through utilising the predicative capabilities of AI, marketing budgets and their campaigns can be streamlined for more accuracy and focus, targeted in the right places and at the right times.

Medical Affairs

Destination: The Precision Era

For pharma to successfully enter a new era of precision treatments, there must be substantial input from medical affairs. What skills and knowledge do MA need to succeed in this space?


Creating the Patient-Centered Trial

Recruitment and retention in clinical trials is proving difficult for pharma: it is time for R&D teams to embrace a flexible, patient-centered approach to the design of clinical studies.



Take a journey through the history of antibiotics…

18-19_110 Years of Antibiotics FA.jpg


Cannes Lions, 2019

Daniel Carucci

Global Medical Director, McCann Health

Daniel discusses the challenge of vaccine hesitancy and the campaign he co-created to meet this challenge: The Immunity Charm.

Cannes Lions, 2019 

Andrea Palmer

President, Publicis Health Media

Andrea talks about the new generation of HCP and how the pharma industry can meet the changing consumer expectations, as well as her own career and leadership success.

Cannes Lions, 2019

Susan Manber

Chief Strategy Officer, Digitas Health 

Susan delves into ‘The Big See’, a campaign she launched with the goal of earlier detection for skin cancer, along with discussing her personal experience of skin cancer detection and her motivations.

Cannes Lions, 2019

Sam Glassenberg

Founder and CEO, Level Ex

Sam shares how Level Ex are educating doctors through the medium of video games and explores the relationship between gaming and health. 

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