NEW ISSUE OF GOLD
OUT NOW!
Dive into the new issue of GOLD! From considering whether public perceptions of the pharmaceutical industry have shifted, to learning to listen to others in the Zoom age, our latest issue explores the lessons that pharma must take forward into 2021.
Catalysts of Pharma
Dr Nick West
Dr Nick West, Chief Medical Officer, Abbott Vascular, reveals lessons learned in 2020 that must underpin 2021, the patient value of personalised medicine, and the possibilities of virtual reality.
Feature Article
The Reformation of Pharma’s Reputation?
The pharmaceutical industry has long struggled with its reputation, but 2020 provided an opportunity for reform. We unpack the impact of the pandemic on public perceptions of pharma.
Editors' Picks
Marketing
Overcoming Marketers’ Fear of Risk
Fear of risk is an understandable part of the industry’s culture but can stifle innovation and growth. How can marketing professionals overcome their fear of risk in the pursuit of value creation?
Medical Affairs
Finding a Fast Lane for Precision Medicine
Precision medicine could transform the industry’s standard of care, but how can medical affairs overcome existing obstacles to fast-track adoption of precision medicine for patients?
International
A Conversation about Drug Pricing
Pharma marketers can achieve true customer centricity by looking to other industries who put the customer at the centre, overcoming their fear of risk and accelerating the speed of change.
Infographic
THE COVID-19 Vaccine Race
Track the journey and uptake of the three leading COVID-19 vaccines around the world…
WE MET WITH...
Cannes Lions, 2019
Daniel Carucci
Global Medical Director, McCann Health
Daniel discusses the challenge of vaccine hesitancy and the campaign he co-created to meet this challenge: The Immunity Charm.
Cannes Lions, 2019
Andrea Palmer
President, Publicis Health Media
Andrea talks about the new generation of HCP and how the pharma industry can meet the changing consumer expectations, as well as her own career and leadership success.
Cannes Lions, 2019
Susan Manber
Chief Strategy Officer, Digitas Health
Susan delves into ‘The Big See’, a campaign she launched with the goal of earlier detection for skin cancer, along with discussing her personal experience of skin cancer detection and her motivations.
Cannes Lions, 2019