NEW ISSUE OF GOLD
OUT NOW!
Explore the new issue of GOLD now! From boiling down a digital engagement strategy to investing in the virtual healthcare solutions of tomorrow, this issue is bursting with the key learnings from Reuters Events: Pharma Marketing Europe 2020 and Pharma & Patients Europe 2020.
Catalysts of Pharma
Bernie Zeiher, Chief Medical Officer, Astellas Pharma
We hear from Bernie Zeiher, Chief Medical Officer, Astellas Pharma who discusses patient-centric decision making, the power of diverse teams, and the importance of continuous learning.
Feature Article
The Three Ingredient Engagement Recipe
COVID-19 has whipped up a digital circus, but focus is needed for the industry to engage healthcare professionals in the new and saturated virtual environment.
Editors' Picks
Medical Affairs
The Gender
Health Gap
Men are statistically less proactive about their health, creating gender disparity in health outcomes. Medical affairs-led communication initiatives could be set to address the imbalance.
People
A Conversation on Diversity and Inclusion
As diversity and inclusion becomes an increasingly important and recognised focus, our roundtable discussion reflects on the progress being made within the pharmaceutical industry.
Marketing
Redefining Customer Centricity
Pharma marketers can achieve true customer centricity by looking to other industries who put the customer at the centre, overcoming their fear of risk and accelerating the speed of change.
Infographic
The Future of Orphan Drugs
Delve into predictions for the top performing orphan drugs of 2024…
WE MET WITH...
Cannes Lions, 2019
Daniel Carucci
Global Medical Director, McCann Health
Daniel discusses the challenge of vaccine hesitancy and the campaign he co-created to meet this challenge: The Immunity Charm.
Cannes Lions, 2019
Andrea Palmer
President, Publicis Health Media
Andrea talks about the new generation of HCP and how the pharma industry can meet the changing consumer expectations, as well as her own career and leadership success.
Cannes Lions, 2019
Susan Manber
Chief Strategy Officer, Digitas Health
Susan delves into ‘The Big See’, a campaign she launched with the goal of earlier detection for skin cancer, along with discussing her personal experience of skin cancer detection and her motivations.
Cannes Lions, 2019