NEW ISSUE OF GOLD
OUT NOW!
A new issue of GOLD is ready to be explored! From championing the role of traditional marketing in the digital age, to the importance of partnering with patient organisations to achieve patient centricity, this issue is exploding with inspirational insight from industry thought leaders. Uncover pharma’s philanthropic side and journey through the evolving world of mergers and acquisitions.
Catalysts of Pharma
ISKRA REIC
We speak to the Executive Vice President, Europe and Canada, AstraZeneca, who discusses her approach to cross-cultural leadership and AstraZeneca’s innovation hubs.
Feature Article
HUMAN CONNECTIONS IN THE DIGITAL WORLD
For pharma marketers, digital looks set to dominate the 2020s, but it is critical that traditional techniques are incorporated to ensure the human touch is brought to the world of technology.
Editors' Picks
Medical Affairs
Drug Launch: It's a Marathon, not a Sprint
Medical affairs have the potential to take on a more strategic, leadership mantle in the pre-launch phase to ensure that drug sales expectations are met more regularly.
Marketing
Writing Raconteurs into Pharma's Story
Storytelling is a powerful marketing tool that must be embraced by pharma; but marketers must strike a balance of creativity and factual information so that consumers are not misled.
Marketing
The Social Leader
Pharma are learning to embrace social media, but many companies lack a profile run by their leader. We look at two social front-runners and explore why their strategies must be adopted by all.
Infographic
Improving Access in Africa
Discover pharma’s provision of medicine initiatives in Africa…
WE MET WITH...
Cannes Lions, 2019
Daniel Carucci
Global Medical Director, McCann Health
Daniel discusses the challenge of vaccine hesitancy and the campaign he co-created to meet this challenge: The Immunity Charm.
Cannes Lions, 2019
Andrea Palmer
President, Publicis Health Media
Andrea talks about the new generation of HCP and how the pharma industry can meet the changing consumer expectations, as well as her own career and leadership success.
Cannes Lions, 2019
Susan Manber
Chief Strategy Officer, Digitas Health
Susan delves into ‘The Big See’, a campaign she launched with the goal of earlier detection for skin cancer, along with discussing her personal experience of skin cancer detection and her motivations.
Cannes Lions, 2019