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NEW ISSUE OF GOLD 

OUT NOW! 

Delve into the new issue of GOLD now! From the influx of creativity brought on to help fight the pandemic, to the evolving role of Chief Marketing Officers in the pharmaceutical industry, this issue showcases the stimulating insight shared by thought leaders who spoke at Cannes Lions Live 2020.

Catalysts of Pharma 

Francesca Wuttke

We hear from the Chief Digital Officer, Almirall, about using innovation to improve treatments for patients, the digital transformation at Almirall, and the evolution of her impressive career.

Feature Article

Awakening Creativity to Combat the Crisis

Amidst the COVID-19 lockdown, creativity is shining through and bringing a little light to these challenging times. Marketers are channelling this and creating campaigns with a positive purpose.

Editors' Picks

Tech/Digital  

Launching the Future of Technology in 3…2…1…

A combination of pioneering technology and inspired thinking can help drive pharma forward in its mission to achieve patient centricity.

International

The Rise
of India

India’s pharmaceutical industry has asserted itself as a leading producer of vaccines and generics, ahead of the curve in both accessibility and affordability.

Medical Affairs 

A New Track for
Scientific Exchange

COVID-19 has forced medical affairs to repurpose medical education as an online experience. We explore the power of virtual tools, from webinars to online discussion platforms.

Infographic

The Growing Pharmaceutical Workforce

Delve into predictions for the future pharmaceutical workforce…

GOLD 11 Infographic.jpg

WE MET WITH...

Cannes Lions, 2019

Daniel Carucci

Global Medical Director, McCann Health

Daniel discusses the challenge of vaccine hesitancy and the campaign he co-created to meet this challenge: The Immunity Charm.

Cannes Lions, 2019 

Andrea Palmer

President, Publicis Health Media

Andrea talks about the new generation of HCP and how the pharma industry can meet the changing consumer expectations, as well as her own career and leadership success.

Cannes Lions, 2019

Susan Manber

Chief Strategy Officer, Digitas Health 

Susan delves into ‘The Big See’, a campaign she launched with the goal of earlier detection for skin cancer, along with discussing her personal experience of skin cancer detection and her motivations.

Cannes Lions, 2019

Sam Glassenberg

Founder and CEO, Level Ex

Sam shares how Level Ex are educating doctors through the medium of video games and explores the relationship between gaming and health. 

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Copyright © 2018 European Medical Group LTD. All rights reserved. Copyright © 2018 European Medical Group LTD. All rights reserved. Gold & EMG-Health is for informational purposes and should not be considered medical advice, diagnosis or treatment recommendation.

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